What tools do we use?

The tools we use give us a competitive advantage

Ruby on Rails

Rails is a full-stack framework for developing database-backed web applications according to the Model-View-Control pattern. From the Ajax in the view, to the request and response in the controller, to the domain model wrapping the database, Rails gives you a pure-Ruby development environment. To go live, all you need to add is a database and a web server.

Ruby

A dynamic, open source programming language with a focus on simplicity and productivity. It has an elegant syntax that is natural to read and easy to write.

Ruby is the interpreted scripting language for quick and easy object-oriented programming. It has many features to process text files and to do system management tasks (as in Perl). It is simple, straight-forward, extensible, and portable.

Google

Essential web tools. Google’s suite of applications is compelling and cost effective, including:

• Mail
• Apps
• Maps
• Analytics
• Notepad
• Calendar
• Adwords

37 Signals

Execution is everything.

We believe most software is too complex. Too many features, too many buttons, too much confusion. We build easy to use web-based products with elegant interfaces and thoughtful features. We are focused on executing on the basics beautifully. Who uses our products?

While our products are mainly built for small businesses and individuals (we call this group the Fortune 5,000,000), companies of all sizes use them every day. From 1 person to teams of 3-5 people to companies of 5000. Everyone loves simple tools that help get the job done and then get out of your way. About our company

We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.

Firefox

Enjoy a Better Web Experience

• Firefox delivers helpful new features to make your online experience more productive.
• Stay Secure on the Web
• Firefox continues to lead the way in online security, and now includes active protection from online scams to keep you safer.
• Personalize Your Browser
• Choose from over a thousand useful add-ons that enhance Firefox. It’s easy to personalize Firefox to make it your own.

Apple

We switched a long time ago.

• iPhone
• iBook
• iMac

Oh my, we love Apple!