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Client input is the foundation on which successful websites are built. These questions will help you articulate and identify the overall goals of your website, including specific questions regarding message, audience, content, look and feel, and functionality.

This information will form the basis of our proposal and will be a key factor in the success of your website. Naturally, skip any questions that don’t pertain to your project.

Contact Information

Your Name Email Phone

General Information

What is the name of your company and your current/intended URL? Describe your company in one short paragraph Describe the concept, product or service this site is intended to sell or promote Do you have a specific budget range already established for this project?

Current Website

If you have a website currently, what shortcomings does it have and what three things would you change if you could? How important is it to maintain your current look and feel, logo, and branding?

Goals and Objectives

What are your main reasons for commissioning a new site (new business model, outdated site, expanded services, different audience)? What are your primary online business objectives for the website? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) How will you measure the success of your new site (20% increase in sales, 15% reduction in customer service calls, 70% of surveyed users express satisfaction)?

Audience/Desired Action

Describe the primary and secondary users coming to your site. Be as detailed as possible. (E.g. age, profession, how long they spend online, their favourite sites) What is the primary “action” each user should take when coming to your site (Search for information, become a member, make contact)? What are the key reasons why each user type will use your services (cost, value, quality of information, ease of use)? How many people (as far as you can tell) do you expect to access your site on a daily, weekly, or monthly basis?

Perception

Use a few adjectives to describe how the user should perceive the new site. (Examples include prestigious, friendly, corporate, trustworthy, fun, forward thinking, innovative, and cutting edge.) Using adjectives and short phrases, describe the site’s desired look and feel. (“Easy to look at, edgy, classic, up-to-date, crisp, colourful, modern, traditional, understated,” etc.) How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list your competitors URLs. What do you like and dislike about your competitors website? What do you feel works well and what works badly? List the URLs of any sites you find compelling. What specifically do you like about these sites?

Logo

What specifically do you want to communicate with your logo? What kind of emotional response should the customer feel? Examples of logos you like and explain what it is about them you like. What colours and imagery convey the personality and tone of your company and services? What should the logo tagline convey?

Content

Have you planned your site’s structure/content? If so please provide details. If not, are you seeking our help in this area? Will this site use existing content? If so, what is the source, who is responsible for approval, and has the content been audited? If not, will you be creating content in-house or using an outside provider? Approximately how many pages/sections will your site have? What content management features do you require?

Additional Notes/Comments

Please use the following field to tell us anything else that will help us help you

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Request Quote

Contact Information

General Information

Current Website

Goals and Objectives

Audience/Desired Action

Perception

Logo

Content

Additional Notes/Comments

Products

Services

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